TRF ADVERTISING RATES



Are you looking to reach like minded trail and adventure riders across the UK?


The TRF has a growing membership of 5,250 (winter 2018) and is now the largest club in the ACU (Auto Cycle Union), the governing body for two-wheel motor sport in the UK.

Every member receives the TRF's flagship Trail Magazine in the post four times a year. In addition to Trail Magazine the TRF reaches out monthly to 18,000 trail and adventure riders through our 'Scheduled Service' email campaign. Our social media campaigns typically reach audiences of 250k and generate tens of thousands of pounds through crowdfunding.

 

Connecting with TRF audiences is easy. We offer a range of advertising spaces within Trail Magazine that are supported by our digital platforms. Take a look at our pricing and get in touch if you would like more info.

 

1/4 Page Ad

One issue - £72

Four issues - £260

1/2 Page Ad

One issue - £132

Four issues - £476

Full Page Ad

One issue - £248

Four issues - £893

Double Page Spread

One issue - £420

Four issues - £1512


Take a look at some previous issues of Trail Mag in digital format

Spring 2018

Winter 2017


A snapshot of the TRF membership

Sex

Male - 97.1%

Female - 2.9%

Age

26-35 - 6.7%

36-50 - 31.1%

51-65 - 53.6%

66-75 - 6.3%

What CC is your primary trail riding bike?

125-250 - 26.5%

250-450 - 56.6%

450-650 - 10.6%

650+ - 5.2%

What is your top bike brand?

KTM - 30.1%

Honda - 21.2%

Yamaha - 12%

Beta - 10%

Husqvarna - 5.8%

Suzuki - 5%

Do you buy more than one set of tyres per year?

Yes - 50%

No - 50%

Who is your preferred tyre manufacturer?

Michelin - 28.1%

Maxxis - 22.9%

Mitas - 12.5%

Metzeler - 8.9%

Pirelli - 7.2%

How often do you buy a new helmet?

Once per year - 7.8%

Once every two years - 28.2%

Once every three years - 40.3%

Other - 23.3%

Helmet brands of choice

Any/no preference - 22%

Arai - 18%

Shoei - 14%

Airoh - 9%

Bell - 7%

AGV - 4%

Schuberth - 2%

HJC - 2%

Shark - 2%

Nolan - 2%

Klim - 2%

Do you own a road bike?

Yes - 74.8%

No - 25%

What is the brand of road bike?

BMW - 17%

Honda - 14%

Triumph - 11%

Yamaha - 8%

Suzuki - 6%

KTM - 6%

Ducati - 4%

Kawasaki - 4%


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