The social and economic value of trail and adventure motorcycling
Trail and adventure motorcycling is more than just a pastime—it’s a passion that connects riders with nature, fuels exploration, and builds strong communities. But beyond the joy of the ride, this sector plays a vital role in supporting local and national economies, preserving cultural heritage, and promoting physical and mental well-being.
The Trail Riders Fellowship (TRF), with over 10,000 dedicated members and the wider motorcycling community, has long recognised these benefits. Every journey on Green Roads or sealed routes contributes to local businesses, encourages responsible outdoor recreation, and strengthens the social fabric of rural areas.
A £2.4 Billion industry supporting national and local economies
While the value of trail and adventure motorcycling is often measured in economic terms, its true impact goes far beyond financial figures. Riders invest in motorcycles, training, specialist gear, and services, boosting a sector that the is conservatively values at over £2.4 billion annually. This makes it a key player within the broader UK motorcycling market, which the Motorcycle Industry Association (MCIA) estimates at over £7 billion.
Trail and adventure motorcyclists bring essential trade to local businesses, pubs, cafés, and accommodation providers, while also encouraging wider sustainable tourism. They responsibly share the 6,000 miles of Green Roads, with the economic value estimated at £395,000 per mile—a significant contribution to national and local economies.
The Social & Economic Value of Trail and Adventure Motorcycling report from the TRF reveals the value of this historical form of active recreation.
A force for well-being and sustainable recreation
Beyond its economic impact, trail and adventure motorcycling enhances well-being. The freedom, adventure, and connection to the landscape provide both mental and physical health benefits, making it a valuable form of active recreation.
Sport England’s research estimates the social value of sport and physical activity at £97 billion, with annual health benefits worth £10.5 billion. Using the foundations of this data, the well-being and health value of trail riding is estimated at £59.9 million annually.
Inspired by figures like Ewan McGregor, Charley Boorman, and Sam Sunderland, riders embrace the spirit of adventure, whether on epic global journeys or weekend explorations closer to home.
A vital part of our culture and future
The social and economic value of trail and adventure motorcycling report from the TRF explores the true significance of the activity—its role in revitalising rural communities, supporting sustainable transport, and enriching lives. Its value goes beyond numbers—it is an integral part of our culture, economy, and way of life.
Discover more about the value of Trail Riding
Social & Economic Value of Trail and Adventure Motorcycling
Trail and adventure motorcycling
is a force that transcends those
that directly get enjoyment from
the experience. The positive impact on society should no be measured in financial contribution alone…
Green Roads for All
For all of society to benefit from our “Natural Health Service” diverse and inclusive access is paramount in getting more people, more active, more of the time. As in all walks of life freedom of choice is key…
Exploring the Health & Wellbeing benefits of Trail riding
Trail Riding is an active recreation that brings significant physical and mental health benefits that that exceed the NHS’s active lifestyle and mental wellbeing guidelines….
The annual value of the trail and adventure bike sector to the UK economy
Motorcycling value per green road mile
The annual wellbeing and health value of Trail Riding
People employed directly by 5,700 businesses
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